- Mission-critical (adj): important, necessary to the end result
- Shepherd (v): to lead; to supervise closely
- Pivot (v): to change direction; to pursue a different goal
- Double-click (v): to delve further into; to go into more detail
• See also: drill down, deep dive - Hypertarget (v): to target
- Greenfield (v): to start from scratch; to not consider or be limited by existing constraints, processes, or progress
- Open the floodgates (v): to remove a constraint, allowing for a large, often negative consequential effect
- Have a seat at the table (v): to participate; to have one’s voice heard
- Overindex (v): to overemphasize; to focus too heavily upon
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